After Trai tariff regime, Tata Sky has removed the HD access fee, multi-TV policy and introduced Room TV service and slashed prices of its STBs
Tata Sky is one of the most preferred Direct to Home (DTH) service provider out in the market right now. When making a comparison between all the other DTH operators and Tata Sky, it becomes clear that the company is providing some quality service to its subscribers and is doing so at price-worthy rates. However, Tata Sky did not reach this position in a day.
After the implementation of the new Trai tariff regime, Tata Sky has made some changes of its own. While some changes are related to pricing, others are simply consumer-centric to improve the experience for the subscribers. Here are the changes that Tata Sky has implemented since the coming of the new Trai tariff regime for the good of the subscribers.
Removal of HD Access Fee
So if you have been a Tata Sky subscriber since long, then you know that there was a time when the customers were charged a base fee for watching HD channels, and this was known as the HD access fee. The subscribers of Tata Sky with HD set-top box were charged with a Rs 175 base fee to access HD channels. However, soon after the rollout of the new tariff regime, Tata Sky removed the HD access fee for all its subscribers which was seen a positive move on Tata Sky’s part.
Removal of Multi TV Policy
Although Tata Sky was offering great services to its customers, what the subscribers did not like much was the multi-TV policy of the DTH service provider as it was overpriced as compared to the other DTH operators. But, soon after the new Trai tariff regime, Tata Sky also did away with its old multi-TV policy which was overpriced and replacing that, Tata Sky introduced the Room TV service for its subscribers.
Introduction of Room TV Service
Previously the multi-TV policy of Tata Sky did not allow the subscribers to choose different channels as compared to their primary connection, and this was one of the limitations of the policy. But, with the Room TV service from Tata Sky, the subscribers could finally choose different channels on their secondary connection. The Room TV service also counts in separate NCF for the secondary connections.
Set-Top Box Price Reduction
After the Trai tariff regime went into effect in the country, the DTH industry became more and more competitive. It was also upon Tata Sky to increase the attractiveness of its offerings to lure more subscribers. The DTH operator did that by implementing a price cut on its set-top boxes. Tata Sky announced a price cut of Rs 400 on both variants of its set-top boxes, SD and HD. This meant that the SD set-top box would be available to the subscribers for Rs 1,600 whereas the HD set-top box of Tata Sky retails for Rs 1,800.
