Bollywood Masala on Tata Play will include not only classic movies but also celebrity interviews, talk shows, music, original presentations, behind-the-scenes content, and much more. The offering will provide fans with an immersive and entertaining experience, allowing them to fully relive the golden era of Bollywood.
Tata Play, one of India’s leading Direct-to-Home (DTH) service providers, has introduced ‘Bollywood Masala’ to its customer base. The new service is designed to meet the preferences of Bollywood lovers in India, with a special focus on the best content from the 90s and 2000s. To give customers a glimpse of what ‘Bollywood Masala’ has to offer, the service will be available free of charge for the initial five days. After this trial period, customers can continue to enjoy the service by subscribing at a nominal cost of Rs 2 per day. Tata Play has joined hands with Shemaroo Entertainment to launch this service.
Tata Play’s ‘Bollywood Masala’ goes beyond classic movie presentations to include celebrity interviews, talk shows, musicals, special presentations, behind-the-scenes glimpses and much more. It aims to provide fans with an immersive and entertaining experience, allowing them to fully relive the iconic Bollywood era. Users will get access to a range of favorite movie titles, including Aashiqui, Jo Jeeta Wohi Sikandar, Roja, Khiladi, Andaz Apna Apna, Dil Chahta Hai and many other classics.
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for fans of the 90s and 2000s. In this service, we have curated the most cult movies. ” In collaboration with our colleague Shemaru, a famous actor of that time. We are sure that this iconic stage of Indian cinema will be a gift to all our customers.”
Customers can access Tata Play Bollywood Masala on channel number 311, and as mentioned earlier, it will be available at a subscription fee of Rs 2 per day after a five-day trial period. Additionally, customers can also enjoy content from this new service through Live TV and Video on Demand (VOD) through the Tata Play mobile app.
Sandeep Gupta, COO of Broadcast Business at Shemaroo Entertainment Limited, expressed his satisfaction on the ongoing partnership with Tata Play and the launch of the ad-free service, Tata Play Bollywood Masala. The offering is a treasure trove of nostalgia, featuring films, songs, interviews and captivating content from the 1990s and 2000s, making it an important addition to the heritage of Indian cinema.