After the smartphone, there is a strong increase in the market share of the tablet. If we talk about the market share of the tablet, at this time Samsung continues to dominate the Indian market. Samsung has emerged as the leading Android tablet brand in India. In the case of iOS, iPad is in highest demand.
If we talk about the first quarter of the year 2022, then Samsung has emerged as the leading player in the tablet market of India. During this time the market share of Samsung’s tablets has been around 40 percent. According to the IDC report, Samsung’s market share has registered a growth of 10 percent compared to the previous quarter.
High demand for tablets in Asia Pacific
Talking about the expansion of tablets, the demand for tablets in the Asian market was the highest in the first quarter of 2022. According to the Canalys report, the demand for tablets in Asia Pacific countries has registered a growth of 42 percent. This comes at a time when the tablet market in China has registered a decline of 14 percent.
Samsung had 40% volume market share in the Indian Tablets Market for Q1, 2022, which is a strong growth of 10% against the last quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release. Samsung saw great momentum in the premium tablet segment priced USD 500 and above. With the recently launched flagship Galaxy Tab S8 series, Samsung has gained more than 8.3% in the premium segment during Q1, 2022 against the previous quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release.
“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively. Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,”Sandeep Poswal, Business Head, New Computing Business, Samsung India.
Samsung has recently launched the Galaxy Tab S8 series. As of the last quarter of March, Samsung has registered a growth of 8.3 percent in the premium tablet market compared to the previous quarter. According to the report, Samsung has made huge gains in the tablet market due to the Galaxy Tab S8 series and Galaxy Tab A8 series tablets.
Three devices Galaxy Tab S8 Ultra, Galaxy Tab S8 Plus and Galaxy Tab S8 have been launched under the Samsung Tab 8 series. In these three devices, Qualcomm Snapdragon 8 Gen 1 chipset support is provided along with Wi-Fi 6 support along with Spain.
Samsung offers consumers a wide variety of easy payment options along with special bundle offers enabling consumers to experience the Samsung ecosystem with products like Galaxy Buds and Galaxy Watch along with Galaxy Tablets. Additionally, Samsung provides new age financing option in the form of Samsung Finance+ which also empowers customers with no past loan or credit history to own Galaxy Tablets at affordable price.
Further, Samsung Upgrade enables customers to exchange their old smartphones or tablets to purchase new Galaxy Tablet, reducing the overall cost of ownership. These smart enablers have helped the company become the number 1 Tablet player for the quarter.
The powerful Galaxy Tab S8 Ultra comes with most vivid screen ever, sAMOLED 14.6”display with 120Hz refresh rate. Galaxy Tab S8 Ultra is the first of the Galaxy Tab series to be equipped with 12MP main camera in the front and ultra-wide lens for an even wider screen. The efficient audiovisual experience will ensure that video calls or online meetings are smooth. With the device’s three precision microphones, you can also minimize distractions, reducing background noise for even sharper, clearer audio.
Samsung DeX offers PC-like experience, so you can open multiple app windows at once, just like you would on a PC. Using the DeX Mirroring feature, you can bring your work to the big screen by mirroring the tablet’s DeX window on a TV screen or a monitor. With the upgraded S Pen, you can write as smoothly and effortlessly on your tablet as you do on paper. The S Pen has 30% faster response speed through a prediction algorithm for truer pen-to-paper or brush-to-canvas experience.
Samsung has been working with large enterprise customers and government departments for various productivity enablement automation projects. In line with the business requirements, Samsung devices are designed to meet regional and global standards, powered by durable hardware and robust in-house Knox security platform.
With Make in India and Made for India initiatives, and secure customizations of binary/software using Knox for projects, business and government requirements, Samsung today is an end-to-end service provider bringing the eco-system together and making every project a great success.