Video streaming platform Netflix has reduced the price of its subscription plans keeping in mind the increasing competition and demand for digital content in India. Now users will be able to buy the basic plan of Netflix for less than Rs 150. Notably, in the year 2016, Netflix started its services in India.
Netflix Plan in India
Starting today, you will see savings from about 18 to 60 percent, depending on the Netflix plan you subscribe to. The Netflix “Mobile” plan, previously at Rs. 199 per month, has dropped 25 percent to Rs. 149 per month. The biggest savings are in store for the “Basic” Netflix plan — previously available at Rs. 499 per month, it will now cost just Rs. 199 per month in India.
Going up the ladder, the “Standard” Netflix plan has been cut down from Rs. 649 per month to Rs. 499 per month. That’s a 23 percent saving. That leaves the Netflix “Premium” plan, which goes from Rs. 799 per month to Rs. 649 per month. Basically, the four Netflix plans available in India have each dropped prices to the one below them, with “Mobile” occupying a new slot at Rs. 149.
If you already have a Netflix subscription, you will be seamlessly upgraded to the higher plan starting today. The next time you log in, members will get a notification on their devices that asks them to Confirm Upgrade or choose a different plan if they so desire. For those on the top Netflix “Premium” plan, the change in pricing will come into effect from the next billing cycle. This also goes for those who opt to stick to their current plan, then their current price.
With these new prices, the streaming platform is slightly more competitive in India. Amazon Prime Video got costlier on Tuesday, with the Amazon Prime subscription going up from Rs. 999 per year to Rs. 1,499 per year. That’s roughly Rs. 125 a month. Unlike Netflix and Disney+ Hotstar, Amazon offers 4K HDR streaming and multiple devices on a single plan.
There is that aforementioned Prime Video Mobile Edition that is available with select mobile operators and starts at Rs. 89 per month. Disney+ Hotstar continues to be the most affordable of the lot, with an Rs. 499 per year Mobile plan. That’s about Rs. 42 a month. It also has Disney+ Hotstar Super (Rs. 899 per year) if you want simultaneous viewing on two devices, and Disney+ Hotstar Premium (Rs. 1,499 per year) for 4K and four devices.
As Indians, we love great entertainment. Whatever your mood, tastes or plan, Netflix is now even more accessible. Whether you choose Aranyak on Friday, Money Heist on Saturday, or Dhamaka and Sooryavanshi on Sunday, you can watch all of Netflix on your mobile for Rs. 149, and on any device starting at Rs. 199. Just like when we launched the mobile plan when we were growing into a new audience segment…[now] as we are going ahead on our programming journey…we are programming new entertainment for audiences…we are telling stories which will touch our very wide set of an audience…it is meant for a large audience,
Ms. Monika Shergill, Netflix India VP of content
Ms. Shergill added that the streaming platform had been globally seeing steady growth in subscriber number. While she did not share exact numbers, Mr. Shergill said that India was a very important market and had been growing ‘substantially’ over the last few quarters, and with the new content line-up and the new prices it was likely to even accelerate further.
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