Tata Play subscribers can access content from Netflix, TV Channels, and OTT aggregator app Binge- all through a single combo. Tata Play offers the best and largest range of entertainment by bringing Netflix and Linear TV under one roof.
Netflix on Tata Play: Further establishing itself as the one-stop destination for entertainment in India, Tata Play, one of India’s largest Direct-To-Home (DTH) and Pay-TV operators has enabled its subscribers to enjoy their favourite films and series on Netflix. Starting from January 27, Tata Play DTH subscribers will get access to Netflix through 90 amazing bundles, which will include linear channels and Binge combo packs, thereby unlocking easy access to a world of entertaining content.
Tata Play DTH subscribers will be able to get access to Netflix through the Tata Play Netflix Combo packs. The Combos will have a choice of Netflix’s Basic, Standard and Premium plan to access the diverse Netflix library, including series, films, and documentaries from India and around the world such as Money Heist, Squid Game, Stranger Things, Minnal Murali, Dhamaka, Aranyak, and Red Notice. The subscribers will also be able to experience hassle-free billing through Tata Play’s wallet.
All users subscribing to the Tata Play Netflix combo packs will not only be able enjoy Netflix on their TV through the Tata Play Binge+ Smart set top box (which provides direct access to Netflix via the home screen and the remote), but can also access Netflix on any device of their choice, including Smart TVs, streaming devices, smartphones, PCs etc. The irresistible Tata Play Netflix Combo packs have been thoughtfully curated to include the best of entertainment from streaming as well as national and regional linear TV channels.
Tata Play has engaged Kareena Kapoor Khan and Saif Ali Khan for the Hindi speaking regions and R Madhavan and Priyamani for the South Indian regions to promote this offering across all touchpoints.
Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play Ltd., said, “Tata Play, our refreshed brand, comes with the promise of making entertainment, even more, Jingalala, and addition of Netflix is headway in that direction. The Netflix Combo proposition is a first of its kind, where Tata Play subscribers get to choose their favourite TV Channel pack along with Netflix and pay just one bill. For us, the endeavor has always been to simplify content accessibility and delight our subscribers with the best of both worlds. We welcome Netflix on board as we uncover newer ways of providing a seamless entertainment experience to our viewers.”
Tony Zameczkowski, Vice President for Business Development in APAC at Netflix said, “Our partnership with Tata Play will make it easier for customers to subscribe to Netflix and enjoy high-quality video streaming around India. We look forward to entertaining more Indian entertainment fans with a wide variety of high-quality Netflix shows – from series like Money Heist, Squid Game and Stranger Things, documentaries, stand-ups, kids’ content, movies like Minnal Murali and Red Notice, to local content like Dhamaka and Aranyak through the Netflix Combos”.
Earlier to this, Tata Sky rebranded itself as Tata Play – an inclusive and scalable identity that is rooted in the company’s commitment to providing entertainment of choice at any budget, any screen, anytime, anywhere and making the customer’s life better for tomorrow.