Google and Apple, two of the biggest tech companies in the world, are joining forces to combat unwanted tracking of internet users. The companies have announced that they are working together to develop new technology that will make it harder for companies to track users’ online activities without their consent.
Tracking has become a major issue in recent years, with many companies using cookies and other tracking methods to collect data about users’ browsing habits, interests, and personal information. This data is often used to target users with personalized ads or to sell to third-party companies.
Google and Apple are taking a stand against this practice, recognizing the need to protect users’ privacy and security. They are currently developing a new feature for their respective browsers, Google Chrome and Apple Safari, that will block tracking cookies and other tracking technologies that are used to monitor users’ online behavior.
The two companies have been working on this feature for several months, and it is expected to be rolled out in the near future. The feature will allow users to have greater control over their online privacy, and will make it much harder for companies to track them without their consent.
The move has been welcomed by privacy advocates, who have long been calling for greater protection for internet users. Many have praised Google and Apple for their collaborative approach to tackling this issue, and have urged other companies to follow suit.
In a joint statement, Google and Apple said: “We believe that privacy is a fundamental human right, and we are committed to ensuring that our users have the tools they need to protect their online privacy. We are pleased to be working together to develop this new feature, which will help to protect our users’ privacy and security.”
The collaboration between Google and Apple is a significant step forward in the fight against unwanted tracking, and could have a major impact on the way that companies collect and use data about their users. As more and more people become aware of the importance of online privacy, it is likely that we will see further initiatives aimed at protecting users’ personal information in the future.