Amazon India has now introduced a Mobile Only Prime Video plan in India like Netflix. Users can enjoy a month of video content for just Rs 89. Airtel prepaid users can avail free trial for 30 days.
Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon India recently introduced Prime Video Mobile Edition – a mobile-only plan at an amazing introductory price of Rs 89. India becomes the first Amazon Prime country in the world to offer customers a mobile-only Prime Video plan. Powered by affordable data, the ubiquitous smartphone has become the country’s preferred screen for entertainment. Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which are created especially for a mobile-first country like India. Prime Video is collaborating with Bharti Airtel (“Airtel”), India’s premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition.
As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled pre-paid packs can avail of a 30-day free trial by simply signing up to Amazon India from the Airtel Thanks app using their mobile number. After the 30 days free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of Rs 89, to get 28-days of Prime Video Mobile Edition along with 6GB data or choose a Rs 299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.
Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV, and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at Rs 131 or recharge with a Rs 349 pack of 28-day validity that includes Amazon Prime membership along with unlimited calling, data access of 2 GB per day.
The recharges will be available on the Airtel Thanks app or at over a million recharge points across the country. These offerings provide unlimited access to Prime Video’s entire entertainment content library and empowers the customer with even more choices and options to access Prime Video.
Talking about the launch, Jay Marine, Vice President, Amazon India Prime Video Worldwide, said: “India is one of our fastest-growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our Exclusive and Original content.”
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India said: “Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities. We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content. This initiative for Amazon India, is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.”
Airtel users can watch Prime Video on their mobile by choosing from a wide range of pre-paid bundles
- Rs 89 recharge: Prime Video Mobile Edition for 28 days and 6GB data.
- Rs 299 pre-paid bundle: Prime Video Mobile Edition, unlimited calling, 1.5 GB per day, for 28 days
- Rs 131 recharge: Amazon Prime membership for 30 days with full Prime Video access, free fast delivery, and unlimited ad-free music and other Prime benefits.
- Rs 349 pre-paid bundle: Amazon Prime membership with full Prime Video access, free fast delivery, and unlimited ad-free music and other Prime benefits along with unlimited calling and 2GB per day for 28 days
Customers can purchase these pre-paid packs on the Airtel Thanks app or at over one million Airtel stores across India.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon India to democratize quality digital entertainment in India by leveraging Airtel’s core strengths of quality customers, deep distribution and best-in-class network for video.”
Speaking on the collaboration with Airtel, Sameer Batra, Director, Mobile Business Development, Amazon India, “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon India and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous with quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.”
Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon India Original series, thousands of movies, and TV shows—all with the ease of finding what they love to watch in one place.
Available On Prime Video: Thousands of TV shows and movies from Hollywood and Bollywood, including Indian produced Amazon India Original series such as The Family Man, Mirzapur, Inside Edge, and Made In Heaven, and award-winning and critically acclaimed global Amazon India Original series including Tom Clancy’s Jack Ryan, The Boys, and The Marvelous Mrs. Maisel and movies such as Borat Subsequent Moviefilm and My Spy are available for unlimited streaming as part of a Prime membership. Prime Video includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali. Find out more at PrimeVideo.com.
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