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    Home»Telecom»Bharti Airtel»Airtel Metaverse launched as India’s first multiplex
    Bharti Airtel

    Airtel Metaverse launched as India’s first multiplex

    Lingraj SahuBy Lingraj Sahu22/June/20222 Mins Read
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    Bharti Airtel is a telecom company launching the country’s first multiplex on the Partynite Metaverse platform. In Airtel’s Xstream Premium offering, Xstream multiplex is an extension.

    Bharti Airtel (“Airtel”), India’s premier communications solutions provider, recently unveiled India’s first multiplex on the Partynite Metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream Premium offering, which recently achieved a 2-million subscriber milestone within 100 days of its launch.

    Airtel’s Xstream multiplex will be a 20-screen platform with access to content portfolios from leading OTT partners available on the application. The multiplex will enable sampling of top original shows and movies with content pieces such as the first episode of an OTT original or the initial minutes of a movie in regional languages, besides English and Hindi. Viewers can get complete access upon subscription to a plan.

    Airtel Metaverse launched as India’s first multiplex

    The Xstream multiplex offers an immersive content experience with multiple engagement layers, which allow users to interact on Partynite Metaverse. The idea was conceived by Essence, Airtel’s integrated media agency of record, and developed by Gamitronics, the creator of Partynite, a blockchain-powered digital parallel universe.

    Airtel Metaverse launched as India’s first multiplex

    Speaking about the Airtel Xstream multiplex on Partynite Metaverse, Shashwat Sharma, Director – Marketing, Airtel, said, “Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners. We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”

    Airtel Metaverse launched as India’s first multiplex

    Speaking about the launch of the multiplex, Rajat Ojha, Founder of Partynite (Gamitronics), said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events, and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”

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    Lingraj Sahu
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    Lingraj is one of the youngest members of TelecomByte, and a recent tech geek convert. When he's not churning out articles, you’ll find him watching sports, exploring new places, and listening to music.

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