Airtel and Axis Bank announce partnership to bolster India’s digital ecosystem

by Lingraj Sahu

Airtel and Axis Bank have jointly launched a credit card. There are many offers in this credit card. Airtel is offering 25 percent cashback on mobile/DTH recharge Airtel Black and Airtel Xstream Fiber payments.

Bharti Airtel (“Airtel”), India’s premier communications solutions provider, and Axis Bank, India’s third-largest private sector bank, today announced a strategic partnership to strengthen the growth of India’s digital ecosystem through a range of financial solutions.

Airtel and Axis Bank announce partnership

In a bid to accelerate the adoption of digital payments in the country, over the coming months, Airtel and Axis Bank will bring to market a range of innovative financial offerings and digital services exclusively for Airtel’s 340 million plus customers. These will include co-branded credit cards with an industry leading benefits, pre-approved instant loans, Buy Now Pay Later offerings, and many more. The alliance, with its significant reach across the country, will help penetrate tier 2 and tier 3 markets by enabling higher adoption of digitized payments.

Airtel and Axis Bank announce partnership

The partnership was kicked-off today with the launch of the first-of-its-kind ‘Airtel Axis Bank Credit Card’ that will offer a host of attractive benefits such as cashback, special discounts, digital vouchers, and complimentary services to Airtel customers.

Airtel Axis Bank Credit Card user benefits

Airtel Axis Bank Credit Card users will enjoy exciting rewards* on their card spending –

  • 25% cashback on Airtel Mobile/DTH recharges, Airtel Black and Airtel Xstream Fiber payments
  • 10% cashback on Electricity/Gas/Water bill payments via Airtel Thanks app
  • 10% cashback on spends with preferred merchants – BigBasket, Swiggy, Zomato
  • 1% cashback on all other spends
  • Amazon e-Voucher INR 500 on card activation within 30 days of issuance

This credit card will be exclusively available for eligible Airtel customers through a seamless digital journey on the Airtel Thanks app.

The alliance is expected to help both companies enter Tier II and III markets by enabling the adoption of digital payments, the companies said in a joint statement. The offers include pre-approved loans, buy now pay later, cashback, special discounts, digital vouchers, and a co-branded credit card for Airtel customers.

Airtel and Axis Bank announce partnership

Additionally, Axis Bank will leverage Airtel’s suite of digital services such as its C-PaaS platform – Airtel IQ which spans voice, messaging, video, streaming, call masking, and virtual contact center solutions, to enhance digital capabilities. Axis Bank will also use various cyber security services from Airtel. Going forward, the companies will further explore collaborating across Cloud and Data Center services.

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