Flipkart and Nokia have entered into a partnership for a new Smart TV category. The Nokia-branded smart TV will be launching soon in India.
Nokia smart TVs will be soon launched in partnership with Flipkart. This is not for the first time that Flipkart has tied up with a handset brand to launch a TV, earlier that had partnered with Motorola.
After ruling the premium smartphone segment in India for a year, Smartphone companies are now targeting the Smart Android TV category. The companies want their TV business to be as successful as its smartphone business in India. We have seen a successful achievement of Chinese brands “Xiaomi”, “OnePlus”, and an American brand “Motorola” has entered India with its Smart TVs segment. The Indian e-commerce giant Flipkart and Nokia will soon launch a Nokia-branded smart TV range. Nokia Corporation and Flipkart have entered a strategic partnership for a new product category, which is Smart TVs.
Flipkart has announced its strategic partnership with Nokia for Nokia branded Smart TVs in India, a global first for the brand in the TV category. Flipkart will manage the end-to-end go-to-market strategy of the TVs including manufacture, distribute to help create thousands of new jobs in the country as a part of ‘Make in India’ initiative. It seems, there will be no involvement of Nokia except the brand name in the market. The company has also promised that the Nokia televisions will feature superior audio quality powered by JBL’s sound program, an initiative by Harman. This will be JBL’s first foray into the television space in India.
The Nokia branded Smart TVs will feature superior audio quality powered by JBL’s sound program, an initiative by HARMAN to expand the uses of its audio expertise further. JBL HARMAN, known for high-quality audio equipment will be its first foray into the television space in India. The partnership is supported by Flipkart’s consumer insights, which found that poor sound quality and experience is a major pain point for customers purchasing televisions, said the company.
As of now, Flipkart or Nokia has not revealed the commercial launch date of the first Nokia Smart TV in India, but we can expect it sometime before the year ends.
Commenting on the partnership, Vipul Mehrotra, Vice President, Nokia Brand Partnerships, said:
We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design, and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers and the power of its reach will help it make Nokia branded Smart TVs accessible and affordable to many.
Adarsh Menon, Senior Vice President, and Head – Private Brands, Electronics and Furniture at Flipkart, said:
Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing the best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.
Pradeep Chaudhry, Country Manager – Harman India said:
With our trajectory of having prior successful collaborations all over the world, we have no doubt that consumers will be able to enjoy a TV with sound that truly pulls them in with immersive experience. That is the JBL sound promise, and we are looking forward to seeing how this will impact the TV market with a strong feature differentiator.
Flipkart’s strong track record of using technology to create best-in-class experiences for its large and growing pan-India consumer base helped establish it as the partner of choice for Nokia, a brand trusted globally for its design and technology expertise.
