Apple has kicked off its annual Back to School Sale in India, giving eligible students, parents, teachers, and educational staff access to special pricing on select devices. The campaign is available through Apple’s Education Store and retail outlets and will continue until August 27.
This year’s Apple Back to School offers combine Apple’s existing year-round student discounts with complimentary accessories on eligible purchases, making it an attractive time for students preparing for the new academic session.
The promotion covers several MacBook models and iPad models, allowing buyers to save on hardware while receiving additional accessories at no extra cost.
Complimentary Accessories With Eligible Purchases
One of the biggest highlights of the campaign is the complimentary accessory offered with qualifying devices.
Eligible customers purchasing select MacBook models can choose between:
- AirPods 4
- A four-pack of AirTags
Apple also allows buyers to upgrade to premium accessories, including higher-end AirPods models, by paying the applicable price difference.
To qualify, customers must verify their educational status before completing the purchase. The offer is available only for eligible educational users and is subject to Apple’s purchase limits.
MacBook Student Pricing
Apple’s education pricing applies across multiple MacBook models.
| Model | Regular Price | Student Price | Complimentary Accessory |
|---|---|---|---|
| MacBook Neo (256GB) | ₹79,900 | ₹69,900 | AirPods 4 or 4 AirTags |
| MacBook Neo (512GB) | ₹89,900 | ₹79,900 | AirPods 4 or 4 AirTags |
| MacBook Air (M5) | ₹1,49,900 | ₹1,37,900 | AirPods 4 or 4 AirTags |
| MacBook Pro 14-inch | ₹2,47,900 | ₹2,27,900 | AirPods 4 or 4 AirTags |
| MacBook Pro (M5 Pro) | ₹2,99,900 | ₹2,81,900 | AirPods 4 or 4 AirTags |
| MacBook Pro (M5 Max) | ₹4,89,900 | ₹4,62,900 | AirPods 4 or 4 AirTags |
These prices are available exclusively through Apple’s education programme.
iPad Models Also Included
The campaign also extends to select iPad models, making it useful for students pursuing creative, engineering, or design courses.
Depending on the eligible iPad purchased, buyers may receive:
- Apple Pencil
- AirPods
- AirTags (with applicable upgrade options)
The exact accessory depends on the selected iPad model and Apple’s promotional terms.
Combined with Apple’s year-round student discounts, the offer reduces the overall cost of setting up a study or creative workspace.
Apple Targets the Student Shopping Season
Apple launches its education campaign every year ahead of the new academic session, when demand for laptops and tablets typically rises.
The company’s strategy is aimed at helping students purchase devices at discounted prices while encouraging adoption of the Apple ecosystem early in their academic journey.
With complimentary accessories bundled alongside educational pricing, the offer delivers added value without reducing the retail price of the devices themselves.
Students planning to buy a MacBook or iPad before the new semester may find this promotional period more beneficial than purchasing later in the year.
